In recent era wherein we appreciate things more when they can be seen from songs, technical reviews, biographies of celebs, studying an educational piece, product knowledge and so on, video advertising has taken online advertising by storm. Online advertising agency is aware of the changing behavior and interests of Internet users. Understanding how people log on to Internet for literally viewing information through videos than reading, these ad agencies are applying video viewing measures for promotional campaigns. Whether it is blogging, sharing personal information, spreading awareness on social topic, educating customers with product knowledge, carrying out discussion on a topic â€" application of video is ubiquitous. Emerge of several sites like Metacafe, Google Video, YouTube, AOL Video has further aired the rage of online video advertising.

Viewing of online video is increasing at a skyrocketing pace that is when analyzed in digits revealed a growth of 66 percent. Average viewing per month is approximately 10 billions in 2008, as per a comScore estimation. Mooreover, several industries are investing heftily to create video contents for web. Such growing participation from all spectrum of real world into internet based video world is changing the pattern of online advertising. Mobile phones, advanced video cameras being tremendously handy in creating and uploading video on the Internet have also ignited the urge of sharing files in video formats and enable the number of audience to view video to increase at galloping rates. Like textual contents, these video contents too are being seen by online advertising agency as materials for search engine optimization to enhance their visibility.

As Internet based advertisements can be easy to track by the help of web analytics, the online advertising agency uses video advertising to enhance visibility of ads through video ads. And actually it worked. One internet based ad agency posted 28 videos that generated 80,000 viewers in one month and subsequently after a couple of months, without any alterations made to those videos, number of audience increased to 3,000,000.

Now, this is not all. The online advertising agency has gone steps further to map visitors' movement on a website where the video ad is being posted. It continued to keep track of how many visitors left the site after viewing the video and how many of them explored the websites. Now, advantage of video ads are further used through manipulation of keywords. Keywords containing the term 'running' returns web pages containing videos and eliminates inclusion of sites with written articles, blogs. In this way, SEO experts are pushing pages with video files to high rankings and enhancing the visibility. Links of video files can be easily posted and used as link building online marketing strategy.