Designing an ad for aerial advertising is simple. That's right, we said simple. There's less design work, less complications in getting the ad done.
Here's how it's different from traditional advertising: Your banner ad needs to be simple and convey just enough information to get people interested. But unlike a "traditional" ad, that's where it stops. You wait for the customer to come to your door. At that point, you can fill them in with facts, figures and benefits. But your primary goal with your airplane advertising is to get them interested.
Of course, it's not super simple. You must think about what will get the attention of your target audience. It should be sharp and easy to read. It should do its best to convey to your audience what you are selling, providing, or conveying.
But, really, there are many critical differences between placing airplane messages and placing a traditional ad.
Traditional ads:
Require you to think about what will immediately interest the audience.
Provide facts, figures, and a good deal of information in order to coerce the customer to a particular business.
Ideally provide a variety of information for how to reach the advertiser â€" address, phone number, email. Maybe even a contact person and phone number.
Require you to create an original ad that will appeal to many people and be remembered (that's the hard part).
Can be expensive.
Aerial advertising:
Requires you to think about what will immediately interest the audience.
Requires no further information. Get them interested and hooked, and tell them where to call or go. That's it.
Is cost effective. You can reach thousands of people with plane advertising in a short period of time.
You can combine airplane messages with advertising in the traditional realm for even more effectiveness.
People will remember the plane advertising long after it's out of sight. Unlike the basic black and white ad in the newspaper, or the billboard that's driven past at warp speed, banner advertising gets focused on and paid attention to.
Customers respond to banner advertising. Studies have shown they pay attention to the banner ad unlike any other ad, and they remember it long after it's out of sight. People can recall airplane advertising for longer than they can recall other forms of advertising.
If your product or service already has a slogan, finding the right aerial advertising message is easy. If there is already some newspaper or other advertising in place, aerial advertising just ads to that current ad volume and makes the product or service even more recognizable.
Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising Inc., http://www.arnoldaerial.com is one of the companies that provide such services.
About Author
Aaron Siegel
Michael Arnold is the Director of Arnold Aerial Advertising Inc. www.arnoldaerial.com/ They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well. Located in New York, http://www.arnoldaerial.com, Arnold Aerial Advertising provides nationwide service with affordable rates.
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